Although all real estate agencies work directly on the network to promote their apartments in the market of sale and rental, the huge number of users who come to be interested in one and the huge influx of users who visit daily the major real estate portals have led these local to establish a real estate management software to automate the sending of newsletters, make communications to notify price changes or last minute developments in the waiting lists.
If you want to know the best options on the market in terms of software for the real estate sector, be sure to take a look at our ranking of the 8 best real estate software at the moment.
Although all real estate software has a common function, each program is designed to adapt to the needs of each business. To get the most out of it, it is essential to take into account aspects such as the workload of the real estate company, the number of potential customers interested in buying, selling or renting an apartment and the location where your staff operates.
This will have a significant influence on the adaptation of the software to the real needs of the business to allow the inclusion of specific automation functions, arranging visits and altering the schedules of the agenda without the need to resort to human personnel and keeping the property data up to date.
1. Witei
Although it is one of the simplest and has hardly any added functionalities, it is the perfect program for those who are starting to make a living in the real estate world. It is a program that allows to automate the database with the client's data, incorporating or deleting the data provided by the client, and to generate newsletters and advertising campaigns by itself.
Its functions also include a social network manager and an agenda coordinator to keep the real estate staff aware of the appointments scheduled for that day, suggesting changes depending on the locations and automating communications via SMS, e-mail or corporate WhatsApp.
2. Mobilia
It is diametrically opposed to Witei's premise, since it bets on complexity, multiplication of options and offers numerous customization options.
It is a CRM software used by franchised real estate agencies and those that have networks of premises spread throughout the country, since it has data synchronization options and makes it possible to keep the information updated in all the network environments included.
It also allows a statistical study of customer and visitor interactions on the web, monitoring traffic and being able to adapt commercial strategies and marketing campaigns to the behavioral parameters of visitors.
On the other hand, its companion application, available for smartphones, tablets and computers, allows access to server information from anywhere and without the need to be connected to the corporate network.
3. Inmovilla
Inmovilla is committed to the total integration of the latest developments in the IT ecosystem of any real estate company, with the latest CRM software included and multiple customization options to keep the database of clients, properties and data of the properties already appraised, rented and sold up to date.
It is not the program with the most dynamic interface, something recognized by the software developer itself, but it includes free access to training courses that teach all the staff involved to handle the program with ease to squeeze its full potential.
It is ideal for teams looking for a program that is fully adapted to the specific needs of the company, with fully customized modules and that allows all the information to be instantly available.
4. Immoweb
It is the best proposal for all those real estate agencies that want to virtualize their accesses and have in mind to offer potential buyers and future tenants virtual tours of the properties, something especially useful in times of pandemic.
It unifies all the agency's processes, centralizing the preparation and sending of communications, the preparation of catalogs, the updating of client files, the automatic generation of templates and the possibility of integrating them into the web portal, the preparation of new graphic designs to improve the brand image and the optimization of navigation through 360º virtual tours.
However, it is a program that requires high IT requirements to run at full capacity on the real estate company's computers, so it is necessary to have a fiber optic connection to run all the functionalities smoothly.
5. Habitatsoft
Available in several languages, it tries to take the best of each house and apply it to a user-friendly program for businesses that are less modernized or find it more expensive to make the leap to digital.
This software includes a property manager, price automation, property portfolio sharing options, template and document tab generation and multi-language translator functions, making it the best program for businesses located in tourist enclaves or with a predominantly foreign target.
6. InmoPC
It is not only a real estate software: it is a whole program that includes a global manager to keep your business in a preferential position among the competition.
It incorporates a web development program to improve your digital portal and make it more attractive to potential customers, an automatic update system to incorporate the latest news of the properties in your databases to your virtual files, an optimized search tool integrated into your portal and social network manager and organic positioning advisor.
It is one of the most complete options for those who are looking for a program that not only helps to optimize the internal operation of the business, but also allows to develop with ease in the market offering the necessary tools to reach the top positions among the competition.
7. Optima CRM
It is one of the most recommended programs to have the main real estate management options of the moment in a single platform.
It offers the necessary tools to develop by yourself a renewed website that has everything you need to attract new buyers, allows you to efficiently manage customer databases and even has a tool to track conversations and facilitate the online payment of fees or expenses arising from your activity.
It is used by many companies with presence in many countries, since it instantly synchronizes all the information hosted on its servers, allows to adapt marketing strategies according to the affluence in each sales nucleus and speeds up communications, the sending of catalogs and notices and alerts.
8. Vtiger
One of the CRM software designed for the real estate sector best known for being open source, which gives enormous flexibility and takes customization options to a new level.
It is structured on the basis of modules that can be activated and deactivated according to the specific needs of the company, being able to resort to specific tools at specific times when the workload is especially high.
It works on the basis of monthly subscription plans, which omit hosting and security costs, optimizing the performance of the equipment and counting on the support of one of the most advanced security systems designed specifically for this type of program, keeping all personal housing information safe and preserving the privacy of customers.
Our recommendation for the best real estate software for your business
Although it is clear to you that you need a software of this type for your business, you should not rush when choosing the most suitable one for your business. You should take into account several aspects before you start implementing it to make sure that it will enhance the performance of your company and will provide you with really useful tools in your daily work.
1.- Choose it for your location. The workload of a real estate agency is mainly influenced by the location of your business and the amount of homes and clients it can absorb.
Therefore, it is vital that you know the estimated percentage of homes in proportion to the total land of the municipality that your business can manage to foresee the ideal time when it is necessary to have a program of this type.
2.- In coastal areas, better with a translator. It is common that in the sun and beach areas, especially in the Levante, there is an abundance of properties for rent during the summer months.
But it is also common to find potential foreign buyers interested in acquiring luxury homes or even plots of land for sale, which prioritizes the implementation of a translator to offer the best possible deal and not miss this business opportunity.
3.- Do not neglect security. All offer communication automation functions and other similar features, but few have a network infrastructure reinforcement to preserve the privacy of the clients you work with and keep confidential data of transactions and homes worked on safe.
And, if you are going to opt for a program that lacks these features, it would be best to invest in a complementary program focused on reinforcing the security of your business.
Features common to all real estate software
Yes, all real estate software helps automate certain tasks to streamline communications between clients and buyers, but not all of them aim equally high when it comes to providing the coverage your business needs.
This makes it necessary to delve into the features of each program taking into account several factors that can tip the balance to one side or the other when choosing the program. For the time being, all real estate software must have the following functions:
1.- Automation of newsletters. In order to keep customers up to date on new properties and price reductions, it is essential to let them know with a clear, concise message that does not require a great effort to be opened.
News bulletins, commonly known as newsletters, are an indispensable tool that serves to keep the client up to date with the latest news. Automating their delivery speeds up communications and does not take the team's time away from other activities.
2.- Preparation of catalogs. Along with newsletters, catalogs are the best way to keep clients up to date on the housing stock available in both the rental market and the sale and purchase sector.
Since it is vital that the catalogs have updated prices and location data, automating their preparation and sending is a step forward in the relationship with the client.
3.- Updating customer files. At an internal level, working with client files makes the consultation of histories and transactions much faster, and although it is not essential to have them in the first stages of your business after its opening, as soon as you grow you will need to register every movement with the clients to carry out optimized marketing strategies based on CRM and market studies.
Advantages of using a real estate software
The use of a software of these characteristics ends up being enormously beneficial both for clients and for the human team that works in the real estate company. If you are still not sure why you should have a real estate software in your business, take a look at these three points that can end up clearing all your doubts.
1.- Sift the search. For the client, the use of a real estate software has the advantage that it allows to make a selection of candidates so that the client chooses his future ideal home among those that best fit your catalog. It reduces the waiting time, allows to refine the search much more and improves the treatment of the client.
2.- Streamline internal performance. Automating costly tasks such as preparing a weekly newsletter or updating the catalog every time a new property is added to the market for sale or rent can become tedious, requiring large financial and human resources in a task that takes no more than a couple of minutes in the hands of a program.
3.- It reinvests time in other tasks. This allows, therefore, to invest time in tasks that do deserve your full attention, such as file management, customer acquisition or conducting in-person visits to show new homes to prospective buyers, which results in a much more useful and dynamic operation.
If you want to know the best options on the market in terms of software for the real estate sector, be sure to take a look at our ranking of the 8 best real estate software at the moment.
Although all real estate software has a common function, each program is designed to adapt to the needs of each business. To get the most out of it, it is essential to take into account aspects such as the workload of the real estate company, the number of potential customers interested in buying, selling or renting an apartment and the location where your staff operates.
This will have a significant influence on the adaptation of the software to the real needs of the business to allow the inclusion of specific automation functions, arranging visits and altering the schedules of the agenda without the need to resort to human personnel and keeping the property data up to date.
1. Witei
Although it is one of the simplest and has hardly any added functionalities, it is the perfect program for those who are starting to make a living in the real estate world. It is a program that allows to automate the database with the client's data, incorporating or deleting the data provided by the client, and to generate newsletters and advertising campaigns by itself.
Its functions also include a social network manager and an agenda coordinator to keep the real estate staff aware of the appointments scheduled for that day, suggesting changes depending on the locations and automating communications via SMS, e-mail or corporate WhatsApp.
2. Mobilia
It is diametrically opposed to Witei's premise, since it bets on complexity, multiplication of options and offers numerous customization options.
It is a CRM software used by franchised real estate agencies and those that have networks of premises spread throughout the country, since it has data synchronization options and makes it possible to keep the information updated in all the network environments included.
It also allows a statistical study of customer and visitor interactions on the web, monitoring traffic and being able to adapt commercial strategies and marketing campaigns to the behavioral parameters of visitors.
On the other hand, its companion application, available for smartphones, tablets and computers, allows access to server information from anywhere and without the need to be connected to the corporate network.
3. Inmovilla
Inmovilla is committed to the total integration of the latest developments in the IT ecosystem of any real estate company, with the latest CRM software included and multiple customization options to keep the database of clients, properties and data of the properties already appraised, rented and sold up to date.
It is not the program with the most dynamic interface, something recognized by the software developer itself, but it includes free access to training courses that teach all the staff involved to handle the program with ease to squeeze its full potential.
It is ideal for teams looking for a program that is fully adapted to the specific needs of the company, with fully customized modules and that allows all the information to be instantly available.
4. Immoweb
It is the best proposal for all those real estate agencies that want to virtualize their accesses and have in mind to offer potential buyers and future tenants virtual tours of the properties, something especially useful in times of pandemic.
It unifies all the agency's processes, centralizing the preparation and sending of communications, the preparation of catalogs, the updating of client files, the automatic generation of templates and the possibility of integrating them into the web portal, the preparation of new graphic designs to improve the brand image and the optimization of navigation through 360º virtual tours.
However, it is a program that requires high IT requirements to run at full capacity on the real estate company's computers, so it is necessary to have a fiber optic connection to run all the functionalities smoothly.
5. Habitatsoft
Available in several languages, it tries to take the best of each house and apply it to a user-friendly program for businesses that are less modernized or find it more expensive to make the leap to digital.
This software includes a property manager, price automation, property portfolio sharing options, template and document tab generation and multi-language translator functions, making it the best program for businesses located in tourist enclaves or with a predominantly foreign target.
6. InmoPC
It is not only a real estate software: it is a whole program that includes a global manager to keep your business in a preferential position among the competition.
It incorporates a web development program to improve your digital portal and make it more attractive to potential customers, an automatic update system to incorporate the latest news of the properties in your databases to your virtual files, an optimized search tool integrated into your portal and social network manager and organic positioning advisor.
It is one of the most complete options for those who are looking for a program that not only helps to optimize the internal operation of the business, but also allows to develop with ease in the market offering the necessary tools to reach the top positions among the competition.
7. Optima CRM
It is one of the most recommended programs to have the main real estate management options of the moment in a single platform.
It offers the necessary tools to develop by yourself a renewed website that has everything you need to attract new buyers, allows you to efficiently manage customer databases and even has a tool to track conversations and facilitate the online payment of fees or expenses arising from your activity.
It is used by many companies with presence in many countries, since it instantly synchronizes all the information hosted on its servers, allows to adapt marketing strategies according to the affluence in each sales nucleus and speeds up communications, the sending of catalogs and notices and alerts.
8. Vtiger
One of the CRM software designed for the real estate sector best known for being open source, which gives enormous flexibility and takes customization options to a new level.
It is structured on the basis of modules that can be activated and deactivated according to the specific needs of the company, being able to resort to specific tools at specific times when the workload is especially high.
It works on the basis of monthly subscription plans, which omit hosting and security costs, optimizing the performance of the equipment and counting on the support of one of the most advanced security systems designed specifically for this type of program, keeping all personal housing information safe and preserving the privacy of customers.
Our recommendation for the best real estate software for your business
Although it is clear to you that you need a software of this type for your business, you should not rush when choosing the most suitable one for your business. You should take into account several aspects before you start implementing it to make sure that it will enhance the performance of your company and will provide you with really useful tools in your daily work.
1.- Choose it for your location. The workload of a real estate agency is mainly influenced by the location of your business and the amount of homes and clients it can absorb.
Therefore, it is vital that you know the estimated percentage of homes in proportion to the total land of the municipality that your business can manage to foresee the ideal time when it is necessary to have a program of this type.
2.- In coastal areas, better with a translator. It is common that in the sun and beach areas, especially in the Levante, there is an abundance of properties for rent during the summer months.
But it is also common to find potential foreign buyers interested in acquiring luxury homes or even plots of land for sale, which prioritizes the implementation of a translator to offer the best possible deal and not miss this business opportunity.
3.- Do not neglect security. All offer communication automation functions and other similar features, but few have a network infrastructure reinforcement to preserve the privacy of the clients you work with and keep confidential data of transactions and homes worked on safe.
And, if you are going to opt for a program that lacks these features, it would be best to invest in a complementary program focused on reinforcing the security of your business.
Features common to all real estate software
Yes, all real estate software helps automate certain tasks to streamline communications between clients and buyers, but not all of them aim equally high when it comes to providing the coverage your business needs.
This makes it necessary to delve into the features of each program taking into account several factors that can tip the balance to one side or the other when choosing the program. For the time being, all real estate software must have the following functions:
1.- Automation of newsletters. In order to keep customers up to date on new properties and price reductions, it is essential to let them know with a clear, concise message that does not require a great effort to be opened.
News bulletins, commonly known as newsletters, are an indispensable tool that serves to keep the client up to date with the latest news. Automating their delivery speeds up communications and does not take the team's time away from other activities.
2.- Preparation of catalogs. Along with newsletters, catalogs are the best way to keep clients up to date on the housing stock available in both the rental market and the sale and purchase sector.
Since it is vital that the catalogs have updated prices and location data, automating their preparation and sending is a step forward in the relationship with the client.
3.- Updating customer files. At an internal level, working with client files makes the consultation of histories and transactions much faster, and although it is not essential to have them in the first stages of your business after its opening, as soon as you grow you will need to register every movement with the clients to carry out optimized marketing strategies based on CRM and market studies.
Advantages of using a real estate software
The use of a software of these characteristics ends up being enormously beneficial both for clients and for the human team that works in the real estate company. If you are still not sure why you should have a real estate software in your business, take a look at these three points that can end up clearing all your doubts.
1.- Sift the search. For the client, the use of a real estate software has the advantage that it allows to make a selection of candidates so that the client chooses his future ideal home among those that best fit your catalog. It reduces the waiting time, allows to refine the search much more and improves the treatment of the client.
2.- Streamline internal performance. Automating costly tasks such as preparing a weekly newsletter or updating the catalog every time a new property is added to the market for sale or rent can become tedious, requiring large financial and human resources in a task that takes no more than a couple of minutes in the hands of a program.
3.- It reinvests time in other tasks. This allows, therefore, to invest time in tasks that do deserve your full attention, such as file management, customer acquisition or conducting in-person visits to show new homes to prospective buyers, which results in a much more useful and dynamic operation.